Brief : 
In 2013, Dave Hakkens launched an idea. This idea was to create a modular smartphone only working with detachable components. They called this idea the "Phonebloks" and asked every designers, entrepreneurs, developers, investors, researchers to think of a way to make this happen. 

For my graduation project as a graphic designer, I had the idea to work on this and create the whole branding and advertising campagn for this project. I really loved the concept and found this graphicly intersting. The challenge was accepted.